Snoop Dogg is back with his new album '10 Til’ Midnight,' out now via Death Row Records/Gamma.
The album showcases collaborations with Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana, and features production from Swizz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop himself. Framing the album as both personal and universal, Snoop reflects, “We’re all standing right there every night, ten minutes away from who we’re gonna be next,” emphasizing ambition, self-determination, and constant growth.
Accompanying the release is a cinematic short film directed by Luis De Pena and Yaslynn Rivera, which pays homage to classic West Coast gangster films. Shot mainly in black and white with splashes of red and blue, the film features appearances from West Coast artists Ray Vaughn, G Perico, Hitta J3, and BLK Odyssy. It follows brothers Ru Little and Do Wrong—both portrayed by Snoop—as they navigate a high-stakes heist gone wrong, highlighting the contrasting paths and choices of the two characters.
Stream '10 Til' Midnight' - HERE.
Watch the companion short film - HERE.
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