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Ye drops AI-generated music video for “530”

January 29, 2025
Staff
Kanye West at the Rodeo Drive Walk Of Style Award honoring Gianni and Donatella Versace held at the Beverly Hills City Hall in Beverly Hills, USA on February 8, 2007.

Ye surprised fans by dropping an AI-generated video for his track “530,” off the VULTURES 2 album collab with Ty Dolla $ign.   The video is the second track from the album to feature AI-driven visuals, following “Bomb” (which featured Kanye's daughters North and Chicago).

Ye does not appear in the music video, with the visuals showing characters in the form of puppets or people wearing masks with exaggerated features. The video centers around the daily lifestyles of these puppet-like figures where some appear to be receiving plastic surgery injections, getting into arguments, and more.

Take a look at the video for '530' - HERE.

Editorial credit: Joe Seer / Shutterstock.com

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