Juul Labs, a leading e-cigarette company, announced on Thursday that they will stop selling several flavored products in the United States. Only tobacco, mint and menthol flavors will remain for sale. Juul's mango, creme, fruit and cucumber flavors have already been removed from the online store, the only place the company sold these products directly to 21-and-up consumers in the United States. It had pulled them from retail locations late last year. However, these flavored pods will continue to be sold abroad.
Juul's new CEO, K.C. Crosthwaite, said: "We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers."
This latest move comes after the Trump Administration announced the US Food and Drug Administration would issue guidance that would remove flavors from the market, including mint and menthol.
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