Jane's Addiction frontman Perry Farrell has been recruited to be the new global brand ambassador for LiveXLive Media, Inc.
The company said in a statement: In addition to evangelizing the LiveXLive platform and service, Farrell will expand upon his pop-up "I am the DJ" audio channel to curate a 24/7 "always on" experience and co-create original episodic content in partnership with LiveXLive. He will become the company's second brand ambassador, joining hip-hop legend Nas.
LiveXLive has livestreamed 440 artists and produced 360 hours of original content while developing a slate of original programming, including more than 300 pieces of short-form content comprised of live performances as well as artist interviews, lifestyle segments, and show pilots. Check it out here.
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