Logic has dropped the video for his latest track “44ever”, a first-of-its-kind collaboration partnered with LabX – a program of the National Academy of Sciences -- to launch LabX’s new initiative called LabX Out Loud. LabX Out Loud is an initiative that collaborates with popular musical artists to inspire new connections between their audiences and science and scientists.
The video for 44ever was shot on the spaceship set of the Aquarius III, directed by JT Clemente and Henry Smisek. It highlights two scientists as crew members of the Aquarius III -- Dr. Moogega Cooper is a Planetary Protection Engineer and Dr. Anjali Tripathi, an astrophysicist and exoplanet explorer, respectively – both of whom have contributed to NASA’s Mars rover missions.
The release of “44ever” follows recent news that Logic’s long-awaited ninth studio album is set to be titled Ultra 85. Logic shares of the video for '44ever': “This is my favorite music video I’ve ever shot. I got to bring in my 15 biggest fans to a location that is so important to all of us."
Dr. Anjali Tripathi added: “Logic has a great record of elevating issues in his music and videos. I was impressed and appreciative of his enthusiasm for science, and I would love for that enthusiasm and the accessibility of science to be conveyed broadly. I’m hoping our appearance with Logic will make a bigger impact that can be integrated into a larger conversation, and reaches a much larger – often overlooked and underserved – audience.” Dr. Moogega Cooper also said: “I hope the audience gets excited about spacecraft and the engineering behind it. I’m most excited that this music is evergreen and thus the lessons can continue to inspire other people over time."
Take a look at the video for 44ever - here.
Editorial credit: Sterling Munksgard / Shutterstock.com