Megan Thee Stallion and Planet Fitness have entered into a partnership which introduces the rapper as “Mother Fitness” - a fictional character inspired by a fierce fitness-goddess, who encourages members to leave behind the barriers, intimidation and high prices found at other gyms.
'Mother Fitness' sings the praises of Planet Fitness - home of the Judgement Free Zone, to find their Big Fitness Energy, with Megan writing on her socials: "Hotties, Mother Fitness has arrived and she’s ready to spread Big Fitness Energy to all! Start feeling #RealHotGirlEnergy at Planet Fitness today!"
The integrated marketing campaign includes advertising and commercial spots, a unique AR filter, and in-app Planet Fitness workouts inspired by Megan herself. Additionally, a co-branded exclusive merchandise line (which includes crew neck sweatshirts declaring 'Big Fitness Energy for Everybody (-ody-ody)', bucket hats, and water bottles emblazoned with ‘Real Hot Girl Fit’) will be available online through 1/12, benefiting Megan Thee Stallion’s mental health-focused organization – the Pete & Thomas Foundation.
Megan said in a statement: “Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values. We want to encourage everyone to prioritize their physical and mental health heading into the New Year so they can reach new heights in 2024 and continue to grow into the best version of themselves.”
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