27-year-old Selena Gomez announced her plans to launch her own beauty brand with a brief video on her Instagram feed.
Gomez captioned the Instagram post: “Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait."
In the video set to the song “Rare” from her new album of the same name, Gomez tests different shades of lipsticks, talks with her team about being “so nervous” of the endeavor and brainstorms product ideas with large mood boards.
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” Gomez said in the video.
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