"Loyalty" vs. Loyalty

Think of the qualities which make you loyal to some person, place or thing:

It doesn’t let you down.
It gives you what want you want in a mostly expected manner.
When it doesn't give it in an expected manner, it’s a good surprise.
It’s a real trust.

Loyalty is built over time with effort of the earner to do something good/right for the receiver.  Then the roles reverse: the earner of the loyalty reaps benefits from the original receiver.

This is loyalty which is worth value to the earner: Real Loyalty.

Is this real?

WIN A SAMSUNG CAMERA!
WIN A 3 INCH GOLF CART REPLICA!
KEEP THIS WINDOW OPEN FOR 5 MINUTES!

Or is this real:

Daily blog posts from your jocks
Having a good stream
Photo galleries from events & the community
Local news stories
Social interaction with organic content
Real work

Real loyalty is earned through work and effort.

If buying “loyalty” is your plan without REAL WORK & CONTENT PLANNING - retire now, only the prize pigs will miss you.